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This is Service Design Thinking: Basics-Tools-Cases, by Mark Stickdorn
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This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context. In collaboration with: (in alphabetical order) Kate Andrews (UK), Beatriz Belmonte (E), Ralf Beuker (GER), Fergus Bisset (UK), Kate Blackmon (UK), Johan Blomkvist (SE), Simon Clatworthy (NO), Lauren Currie (UK), Sarah Drummond (UK), Jamin Hegeman (USA), Stefan Holmlid (SE), Luke Kelly (NL), Lucy Kimbell (UK), Satu Miettinen (FI), Asier Pérez (E), Bas Raijmakers (NL), Jakob Schneider (GER), Fabian Segelström (SE), Marc Stickdorn (A), Renato Troncon (IT), Geke van Dijk (NL), Arne van Oosterom (NL), Erik Widmark (S)
- Sales Rank: #61504 in eBooks
- Published on: 2012-12-20
- Released on: 2012-12-20
- Format: Kindle eBook
From the Back Cover
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: This is service design thinking.
A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context.
About the Author
Editors: Marc Stickdorn (A) & Jakob Schneider (GER)
Co-editors (in alphabetical order): Fergus Bisset (UK), Luke Kelly (NL), Bas Raijmakers (NL), Geke van Dijk (NL)
Authors (in alphabetical order): Kate Andrews (UK), Beatriz Belmonte (E), Ralf Beuker (GER), Fergus Bisset (UK), Kate Blackmon (UK), Johan Blomkvist (SE), Simon Clatworthy (NO), Lauren Currie (UK), Sarah Drummond (UK), Jamin Hegeman (USA), Stefan Holmlid (SE), Luke Kelly (NL), Lucy Kimbell (UK), Satu Miettinen (FI), Asier Pérez (E), Bas Raijmakers (NL), Jakob Schneider (GER), Fabian Segelström (SE), Marc Stickdorn (A), Renato Troncon (IT), Geke van Dijk (NL), Arne van Oosterom (NL), Erik Widmark (S)
Most helpful customer reviews
18 of 19 people found the following review helpful.
Highly useful and practical introduction in this field
By Antonno Versteeg
A good introduction to the fairly new field of "Service Design", this book is more a less a motivation to start doing things. Through interesting case studies and short articles by various contributors, many aspects of Service Design are brought forward, followed up by a section dedicated to the tools service designers use within their profession.
Especially this section makes the book valuable to me as it presents in print an overview of many methods and tools that may be encountered 'in the wild' during projects, all laid out in the book in such a way that it is easy to use them on-site during sessions or meetings.
I think that for the academic reader the book will perhaps not dive deep enough into the discourse about the value and meaning of Service Design (and Design Thinking), but I definitely recommend this book to people that are working within the field or are interested in the subject. The practical and concise approach stimulates the reader to apply the mentioned tools within own projects and use the case studies to get inspiration.
14 of 15 people found the following review helpful.
Elegant, Actionable Textbook - A Must Have Service Design Reference
By Laura J Keller
If you're like me, you have a mini-library of those user experience books that are most meaningful to you. I've recently finished reading what is now the latest addition to my own professional mini-library: This Is Service Design Thinking, by Marc Stickdorn, Jakob Schneider, and numerous collaborators and co-authors. This book is likely to become the quintessential service design textbook for students, educators, and professionals alike.
The book covers a non-definition definition of service design, explaining that it's really the successful amalgamation of various fields (including but not limited to interaction, product and graphic design and operations management). It is quite refreshing to see the lack of a solid statement for what service design is as we designers tend to belabor definitions of our disciplines and sub-disciplines to a fault.
The authors then proceed to explain a framework for what service design is through 5 principles. As an advocate for simplicity, I'd further coalesce the five principles that the book presents. Service design places importance on
1) people--both customers and service providers
2) participatory, ethnographic processes and approaches
3) tangible, visualized design artifacts
The remainder of This Is Service Design Thinking covers the following topics in discreet sections:
- Who are service designers?
- What is the process that service designers follow?
- What are examples of tangible deliverables, tools, and case studies that result from the service design process?
The content, visuals, layout, flow and overall book design are incredibly effective and actionable and I'd recommend it to anyone in the field of design who is interested in exploring how the service economy will intersect with the work you do.
5 of 5 people found the following review helpful.
Doesn't live up to promise
By Jeff Anderson
Really just a catalog of (albeit very cool) practices, doesn't really hang together well. Wanted more of a framework than what as presented
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